Resources from Seminar on
Positioning, Naming and Taglines

Positioning

Positioning: The battle for your mind, by Al Ries and Jack Trout (book)

Consumer/customer research as the underpinning for effective positioning:
Allium Research & Analytics

Other recommended books for marketers:
Dialogue Marketing Group Recommended Book List

Naming, logo design, creative services:
Caggiano Associates

Taglines for your business:
The Tagline Factory
Taglines-R-Us